Link exchanges: secrets of effective work

From WebLogAnalyzer.biz

What are link exchanges for?

Nowadays, it is impossible to imagine site optimization without paid links. Most SEO-specialists buy them at exchanges, the most popular of which are Sape.ru and Linkfeed.ru. There you can buy all necessary links on hundreds thousands sites, on main as well as internal pages.

The main advantage of an exchange is time saving. A specialist doesn’t need to search for suitable sites, connect the owners, find out prices, place links and then monitor their presence on pages - all these and many other functions are performed by exchanges. The only thing you need to do is to set parameters of link selection – and hundreds and thousands offers are at your disposal.

However, it's not all as easy as it sounds.

Caution, links with defects!

Link exchanges have solved many problems, but have caused new ones. Here are only some of them:

• Many “siteshit” at exchanges - projects made specially for link sale: such sites are low valued by search engines, so purchase of links on them is often waste of money.

• Problems with CY and PR detection: link exchanges may wrongly detect platform parameters, for example CY and PR. As a result, you can buy a lot of cheap links with bad parameters, but at a price of quite “expensive” with high CY and PR, and it will be if one is fortunate. At the worst, this is a purchase of links from non-indexed pages, which in its turn leads to the impossibility of further indexing of the links themselves. Checking manually parameters of each page, from which a link is purchased, is a complicated business, even with the help of the plug-in “webmaster SAVE”, for example.

• Necessity of constant monitoring of links quality: links have a tendency to “go bad”. For example, you can buy a link on a page with 3 external links, and in a week you will find that the number of links on the page became more than 10. Value of such page and its cost have reduced much, but you have to pay for it all the same.

• Fraud of sites owners : some owners of platforms hide paid links from search engines for different reasons, but at the same time they make them visible for exchange algorithms. Therefore, optimizers pay for a dead horse.

How to buy links properly?

Constant control of links quality allows to save a considerable part of budget assigned for site optimization. Sometimes it reaches 30-50%. So, the more optimizers begin to use special instruments, the work becomes easier and more effective.

Such an instrument is offered in a kit with the Allsubmitter program, beginning with version 5.6. This module goes under the name of “Analyzer of the Sape.ru, Linkfeed.ru exchanges”. It helps to find and delete automatically poor links, therefore saving time and money.

Working with the module is very easy. First, you need to indicate data for access to exchanges. After this, the program exports information about purchased links in Allsubmitter automatically. Then, you should set parameters of link check and run the program. You can view the analysis results, using numerous filters. They allow to track real parameters of links - CY, PR, search engines index and the other, and what is important is to track all poor links.