Analysis of competitors’ content
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Menu “Tools-Analysis of competitors’ content”
With this tool, you will be able to easily analyze competitors’ content by search inquiries and compare it with your pages. Principle of work of this tool is based on calculation of quantity and percent (with and without consideration of morphology) of keywords in competitors’ main tags by an inquiry, and on their comparison with analogous indexes of your pages. This will allow you to find out keywords, their quantity and in what tags they are lacked or too many, relative to competitors by an inquiry.
Working with the tool
To start the analysis, click the link “Actions-Start analysis”.
Check box “Determine relevant pages”, and the program will find relevant pages on your site.
Check box “Exclude stop-words”, and the program will exclude parasitic words from the analysis.Set necessary analysis parameters and press the “Start” button.
Tab “Result of the analysis”
Here you will see a report of quantity and percent (with and without consideration of morphology) of keywords in main tags of yours and competitors'.
The following tags are currently processed:
- BODY.
- TITLE.
After changes in content are done, you can recheck efficiently the relevant page. To do this, click the link “Actions-Recheck relevant page”. Also, you can set a relevant page by yourself. Press “Change relevant page” in the pop-up menu.
Tab “HTML-report”
HTML-report contains more detailed information about quantity of keywords in tags.
Stop-words are marked with grey in column “Key phrase”.
In column “Relevant page” (here is the data on your page):
- Words, quantity (or %) of which is between maximum and minimum of competitors, are marked with black.
- Words, quantity (or %) of which is higher than of competitors, are marked with green.
- Words, quantity (or %) of which is less than of competitors, are marked with red.
- In brackets, there is indicated how many times the keyword was found (or % of total words).
Data on competitors is in column “Competitors from TOP10” with subcolumns “Average”, “Minimum” and “Maximum”.
For example, in row “Number of keywords in tag <BODY> with morphology”, the “Average” subcolumn is as follows:
- Green -20 (word "directory") means that you need to remove 20 words "directory" to reach an average index by competitors.
- Red +14 (word "site") means that you need to add 14 words "site" to reach an average index by competitors.
BM25 calculation
The BM25 value is given back by the ranking function used by search engines for sorting pages by their relevance to a given search inquiry. To calculate the BM25 value, click the link “Actions-Calculate BM25".
The higher the value is, the better.
http://www.google.com.ua/search?client=opera&rls=ru&q=BM25&sourceid=opera&ie=utf-8&oe=utf-8
Stop-words
To view a list of used stop-words, click the link “Actions-Stop-words”.
